{"product_id":"a-brand-is-an-onion","title":"A BRAND IS AN ONION","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp class=\"preFade fadeIn\" data-mce-fragment=\"1\"\u003eA Brand is an Onion est un livre \u003cstrong data-mce-fragment=\"1\"\u003eatypique\u003c\/strong\u003e et \u003cstrong data-mce-fragment=\"1\"\u003eriche\u003c\/strong\u003e tantôt manuel ou répertoire d'idées, il fourmille d’anecdotes et d’illustrations ; fruit de l’expérience de l’auteur.\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" id=\"yui_3_17_2_1_1690281884585_469\" data-mce-fragment=\"1\"\u003e\u003cem id=\"yui_3_17_2_1_1690281884585_468\" data-mce-fragment=\"1\"\u003e“A Brand is an Onion. At least it should look and behave like one : singular and yet coherent. Every aspect of a brand is branding, just as every slice of an onion is unmistakably « onion ». A Brand is an Onion covers a far wider range of subject's than most brand manuals. Culture, Serendipity and Timing are equally as vital to branding as Management, Creativity and Entrepreneurship. Both practical and philosophical, A Brand is an Onion contains stimulating thinking from a wide range of sources, bringing an original Anglo-French touch to the subject. The aim is top open perspectives without giving ready-made answers. Slice the book open.“\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003e--\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-mce-fragment=\"1\"\u003e\u003cspan\u003eBiographie de l’auteur\u003c\/span\u003e : Hugh Wilson, d’origine anglaise, est expert en marketing, ayant passé dix années chez L’Oréal avant de créer sa propre marque : Handmade. Il a également été directeur de marque chez Clarins. Aujourd’hui il est conférencier et consultant en stratégie de marque.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\u003cspan class=\"sqsrte-text-color--custom\"\u003e\u003cstrong\u003eEdition originale\u003c\/strong\u003e -\u003c\/span\u003e 22\/28€ (prix pré-vente \/ public)\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003eISBN - 978-2-909478-61-6\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"ODYSSÉE","offers":[{"title":"Default Title","offer_id":46837763604818,"sku":"640","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1712\/5917\/files\/a-brand-is-an-onion.png?v=1735336073","url":"https:\/\/acheve-dimprimer.myshopify.com\/en\/products\/a-brand-is-an-onion","provider":"Achevé d'imprimer","version":"1.0","type":"link"}